Food targeted at substance abusers?

Or abused substances marketed as food? Or does it even matter? A review of the Doritos Taco at Deadspin, via Karin:

The reality, though, is that I think we all understand that Taco Bell is to food what the propeller beanie hat is to transportation: wildly insufficient, but not altogether un-enjoyable if approached with the right attitude—where “approached with the right attitude” is just a long-winded euphemism for “inebriated to the point of incoherence.” Even the cybernetic corporate attack drones at PepsiCo understand this, which is why Taco Bell markets itself explicitly at the late-night drunkard demographic, cashing in on the sublime openness to the absurd which characterizes insomniac substance-abusers. If the notion of a taco made out of Doritos seems offensively stupid to you by the cold light of day, just know that, somewhere out there in the world, there’s a coworker or drinking buddy or leathery bean-eating hobo who has heard you, deep into the wee hours of morning and baked out of your mind, ask, “Hey, you know what would be awesome?” and then go on to propose making macaroni-and-cheese, but, like, with Cheetos instead of macaroni, man, whoa.

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back-talk begins

me: "owen, come here. it's time to get a new diaper" him, sprinting down the hall with no pants on: "forget about it!" he's quoting benny the rabbit, a short-lived sesame street character who happens to be in his favorite "count with me" video. i'm turning my head, trying not to let him see me laugh, because his use and tone with the phrase are so spot-on.

Mahalo.ne.Trash

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